The website which is confirmed by an SSL certificate and transmits all data in encrypted secure form — works via HTTPS protocol.
Benefits of using SSL certificate:
- Better search engine ranking
- SSl improves customer trust
- Protects websites from attack, reducing the risk of hacking, eavesdropping and man-in-the-middle attacks.
- Can provide a positive influence in Google’s evaluation of your website.
It has become even more important now because of the 2017 announcement by Google that it will flag websites that do not have an SSL certificate. Google will show a message in the address bar saying “Not Safe” for the websites without the certificate.
As much as these may seem like harsh measures on behalf of Google, it is rewarding HTTPS websites with a favorable ranking over insecure sites in their search engine results.
Users, customers and partner trust
Important! Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you. SSL providers will also give you a trust seal that instills more trust in your customers.
Not everyone collects money online. Some websites collect information. This could be anything from newsletter subscription forms to subscription to a newsletter. If your site has forms that ask for even the most basic information, such as name, phone number, email address and home address, you should be using SSL.
Any site with forms asking for user information should make sure their web forms are secure. Without an SSL certificate, these forms can be intercepted, easily. Technically, whenever a user inputs data in different fields in your website that information directly goes to a server or stored elsewhere. This way of exchanging information is easy for even beginner hackers to intercept.
Chances are your clients would not want that information leaked and will avoid using your services if there’s a chance this could happen. Not having SSL on your site could impact on sales and subscriptions due to visitors not filling out forms on unsecured pages. If you have SSL Certificate installed, you became a trusted owner of your user information and securing them.
SSL Helps You Satisfy PCI/DSS Requirements
If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI). Therefore, SSL is essential—whether you want it or not.
Protects websites from attack, reducing the risk of hacking, eavesdropping and man-in-the-middle attacks
The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers. As the data is turned into the undecipherable format by SSL, hacker’s skills prove to be an edgeless sword against the unsurpassable encryption technology of SSL certificates.